Description: 1001 Ways to Market Your Services: Even If You Hate to Sell [Paperback] Rick "Crandall's book is sound and spectacular. Sound because his ideas are based on fundamental marketing principles. Spectacular because he has assembled in one book more helpful marketing ideas than one can use in a lifetime." -- Al Ries, author Focus: The Future of Your Company Depends on It "I have to love this book. There are tons of real ideas used by real companies. The best marketing book to come along in ages, whether your "customers" are internal or external." -- Bob Nelson, author 1001 Ways to Reward Employees and Consulting for Dummies "If you run a service business--or plan to--do yourself a service by reading Rick Crandall's 1001 Ways." -- Mack Hanan, author Consultive Selling "Real juicy. Another Crandall triumph. Great, practical ideas on every page. Real-life examples of techniques that work." -- Salli Rasberry, author Marketing Without Advertising "Nothing can put you on Easy Street or into bankruptcy court faster than marketing. If you care about company, buy this book." -- Robert Townsend, author Up the Organization "It could have been entitled Everything You Wanted to Know About Marketing But Were Afraid to Ask -- Jack Trout, author The New Positioning "The techniques described in these pages on how to market your services would cost you thousands of dollars in consultants' fees. It's all here in an easy-to-read style that gives you a game plan and the winning edge against your competitors--from everything you need to know about advertising to service that builds relationships to how to market on-line." -- Michael Michalko, author Tinkertoys (A Handbook of Business Creativity) This extraordinary book helps you find specific marketing and sales methods and ideas that can fit your style and your marketplace. The focus is on application, not theory. This idea-packed book is crammed with more than 1,001 specific examples--from the practical to the flamboyant--of how to market any services. Expect every idea here to give you two possibilities you can use. All the latest major marketing methods for every kind of business are here. From one-person businesses to major corporations like IBM, from restaurants to attorneys, there are more specific ideas here than in any other book. You'll get ideas on: personal contacts selling through seminars sales techniques trade show and event marketing using newsletters to promote your services low-cost ideas brochures advertising--print, TV, billboards, etc. on-line marketing strategic marketing networking and much more . . . Rick Crandall, PhD, is a speaker and consultant who has written or edited five books on marketing in the last two years. He specializes in helping service professionals who hate to sell. He has helped services from accounting and law to construction. He has taught thousands of seminars on marketing, sales, and customer service. He won a Small Business Administration award and has been a speaker for Inc., magazine, Autodesk, Office Depot, the American Marketing Association, and many other organizations. He lives in the San Francisco Bay area. Features Details Fast and Free Shipping You're already purchasing the item. Why pay additional for shipping, especially slow shipping? We get your order shipped out within 1-business day and delivered to your doorstep as quickly as possible. Competitive Pricing With our dynamic pricing model, our prices are always competitive. Our prices are some of the lowest that you will find on the internet. Rest assured that you're getting a good deal when purchasing with us. 30-day Money Back Guarantee We are committed to making sure that you leave this transaction satisfied. If you're unhappy with the product for any reason, you may return it back for your money-back or a replacement within 30 days. No questions asked!
Price: 38.62 USD
Location: Greenville, South Carolina
End Time: 2024-10-24T13:20:50.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Copyright: © 1998
Binding: paperback
Pages: 400
Subject Keyword: 'non-fiction', 'economics', 'business'
Brand: McGraw-Hill Education
Unspsc Code: 55101500
Target Audience: General/trade
Item Type Keyword: book
Number Of Items: 1
Edition: 1
Publication Date: 1998-05-22T00:00:01Z
Supplier Declared Dg Hz Regulation: not_applicable
Edition Number: 1
Item Name: 1001 Ways to Market Your Services: Even If You Hate to Sell
Product Site Launch Date: 2005-05-23T00:00:00-00:00
MPN: illustrations
Style: ABIS_BOOK
Book Title: 1001 Ways to Market Your Services : for People Who Hate to Sell
Number of Pages: 400 Pages
Language: English
Publisher: Mcgraw-Hill Education
Item Height: 0.9 in
Publication Year: 1998
Topic: Marketing / General, Industries / Service
Genre: Business & Economics
Item Weight: 24.6 Oz
Item Length: 9.9 in
Author: Crandall
Item Width: 7 in
Format: Trade Paperback