Description: PepsiCo distributed limited edition Pepsi Cool Cans in the United States in 1990, from Memorial Day to Independence Day. This promotion marked the first change to the design on Pepsi cans since 1979. It occurred during the Cola wars, and the cans debuted at about the same time that rival Coca-Cola's MagiCans campaign was aborted. Pepsi Cool Cans were produced in four designs, called Confetti, Sunglasses, Neon and Motifs. Part of a larger Pepsi rebranding strategy, which included a change of logo, the cans were intended to appeal the teenage market. PepsiCo was attempting to portray Pepsi as a drink for the young, and conversely, Coca-Cola as being for older people. The "Neon" can was popular due to the rumors of a hidden message in the graphics, which appears to contain the 3 letters "S,E, and X". These cans were emptied in 1990 by 2 small punctures, one in the seam crease of the upper lid and the other in the bottom end. Although rinsed, they probably still have some remnant of Pepsi Cola inside. Some graphics have minor blemishes and the cans contain minor dents and stress creases consistent to what would be found on today's cans found on store shelves. There is also some slight signs of aluminum corrosion ( minor discoloration ) on some of the cans bottom end. See provided photos.
Price: 24.95 USD
Location: Phoenix, Arizona
End Time: 2024-12-08T21:56:17.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Brand: Pepsi
Theme: Soda
Original/Reproduction: Original
Country/Region of Manufacture: United States
