Alchemy: The Magic of Original Thinking in a Worl by Rory Sutherland 2021 PB New

Description: Alchemyby Rory Sutherland Synopsis: ‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.Book Information:ISBN 13: 9780753556528Publisher: WH AllenYear: 2021Format: Paperback Shipping Shipping service:We strive to provide the best possible methods of shipping for your book, so that you buy from us without worrying about shipping time, extra charges, delays or any other hassles. US Shipping: Shipments to US lower 48 states will be shipped from our distribution point in US via USPS media mail / other domestic couriers with valid tracking information. UK Shipping: Shipments to UK are dispatched from India via couriers like Aramex, DHL etc. Australia Shipping: Shipments to A+NZ are dispatched from India via India Post, and couriers like Aramex, DHL etc. Larger shipments weighing around 20 pounds or more will be shipped directly from India via expedited mode. Shipments to all other countries will be shipped from our warehouse in India with valid tracking information. Delivery time: US delivery takes around 2-10 days. UK delivery takes around 2-3 weeks. ANZ delivery takes around 3-4 weeks. and 3-6 weeks for other countries. ReturnsReturns are accepted for the following conditions only: Item damaged in transit. ISBN number mismatch. Edition mismatch. Version mismatch. Returns NOT accepted for the following conditions (not limited to). Number of pages mismatch Weight mismatch Cover design mismatch (Cover design changes sometimes with reprints.) On grounds like: print too small, Paper too thin etc. These are decided by the publisher, we have no influence on it. Refund on ground that books are prints for sale in Indian Subcontinent only. Please note that the sale will be billed in India and then shipped abroad. PaymentPayment as advised by Ebay Please contact us if you have any questions. FeedbackBefore leaving a negative feedback, Please email us directly about your concern, we will do our best to resolve it.

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End Time: 2024-11-14T14:49:31.000Z

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