Description: Basic Marketing: A Global-Managerial Approach - Twelfth Edition
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Publication Name: Basic Marketing : a Global-Managerial Approach
Publisher: McGraw-Hill School Education Group
Subject: Marketing
Publication Year: 1996
Series: Mcgraw-Hill Series in Marketing
Type: Textbook
Format: Hardcover
Language: English
Educational Level: Adult & Further Education
Author: E. Jerome Mccarthy, William D. Perreault
Level: Beginner, Intermediate
Item Weight: 64.1 Oz
Number of Pages: 896 Pages