Description: Brains on FireIgniting Powerful, Sustainable, Word of Mouth Movements Author(s): Robbin Phillips, Greg Cordell, Geno Church, Spike Jones Format: Hardback Publisher: John Wiley & Sons Inc, United States Imprint: John Wiley & Sons Inc ISBN-13: 9780470614181, 978-0470614181 Synopsis Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
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Book Title: Brains on Fire
Number of Pages: 224 Pages
Language: English
Publication Name: Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Publisher: John Wiley & Sons INC International Concepts
Publication Year: 2010
Subject: Advertising
Item Height: 232 mm
Item Weight: 358 g
Type: Textbook
Author: Spike Jones, Geno Church, Robbin Phillips, Greg Cordell
Item Width: 185 mm
Format: Hardcover
