Description: Brand Storytelling in the Digital Age by S.M.A. Moin Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; Publisher Description Inextricably linked to human evolution, storytelling has always been a key element of the marketers toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers hearts and minds.Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners. Author Biography S M A Moin is Associate Head of Research and Scholarship at Coventry University London, UK. He is an interdisciplinary researcher interested in storytelling, branding, trust, creativity and purposeful leadership. Moin spent 23 years in different industries including navy, media, publishing, and financial services before his third transformation into academia. Details ISBN 3030590844 ISBN-13 9783030590840 Title Brand Storytelling in the Digital Age Author S.M.A. Moin Format Hardcover Year 2020 Pages 100 Edition 1st Publisher Springer Nature Switzerland AG GE_Item_ID:140547939; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 82.97 USD
Location: Fairfield, Ohio
End Time: 2025-01-21T04:28:56.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9783030590840
Type: NA
Publication Name: NA
Book Title: Brand Storytelling in the Digital Age : Theories, Practice and Application
Number of Pages: Xxi, 100 Pages
Language: English
Publisher: Springer International Publishing A&G
Publication Year: 2020
Topic: Marketing / General, Graphic Arts / Branding & Logo Design, E-Commerce / Internet Marketing, Commerce
Illustrator: Yes
Genre: Design, Business & Economics
Item Weight: 16 Oz
Author: S. M. A. Moin
Item Length: 8.3 in
Item Width: 5.8 in
Format: Hardcover
