Brands: Meaning and Value in Media Culture by Adam Arvidsson (English) Hardcover

Description: Brands by Adam Arvidsson Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. Publisher Description Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy, the first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory of brands: the brand as a key institution in information capitalism. It includes chapters on: - Consumption - Marketing - Brand Management - Online Branding - The Brand as Informational Capital.Richly illustrated with case studies from market research, advertising, shop displays, mobile phones, the internet and virtual companies, this outstanding book is essential reading for students and researchers of the sociology of media, cultural studies, advertising and consumer studies and marketing. Author Biography University of Copenhagen, Denmark Details ISBN 0415347157 ISBN-13 9780415347150 Title Brands Author Adam Arvidsson Format Hardcover Year 2005 Pages 172 Edition 1st Publisher Taylor & Francis Ltd GE_Item_ID:7373390; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 207.88 USD

Location: Fairfield, Ohio

End Time: 2024-11-26T04:25:59.000Z

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Restocking Fee: No

Return shipping will be paid by: Buyer

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Refund will be given as: Money Back

ISBN-13: 9780415347150

Book Title: Brands

Number of Pages: 172 Pages

Publication Name: Brands : Meaning and Value in Media Culture

Language: English

Publisher: Routledge

Publication Year: 2005

Item Height: 0.9 in

Subject: Consumer Guides, Media Studies, Sociology / General, E-Commerce / Internet Marketing, Popular Culture

Type: Textbook

Item Weight: 17.4 Oz

Author: Adam Arvidsson

Item Length: 6.1 in

Subject Area: Référence, Social Science, Business & Economics

Item Width: 9.2 in

Format: Hardcover