Description: Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide for Americans is an introduction to the fundamentals of professional writing. The book emphasises clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout. Business and Professional Writing instructor site resources include PowerPoint lectures, suggested assignments, grading rubrics, and lesson plans, and suggested lecture notes. KEY FEATURES:Very concise-points are made as briefly and directly as possibleTone is friendly and encouraging rather than formal or academicStrong coverage of marketing and promotional writing: brochures, social media, and news releases are covered along with other kinds of workplace writingReadable layout, with many concrete examples, instructive images, and helpful tips throughout
Price: 57.39 USD
Location: Matraville, NSW
End Time: 2024-11-06T00:54:24.000Z
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
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EAN: 9781554814718
UPC: 9781554814718
ISBN: 9781554814718
MPN: N/A
Item Weight: 0.5 kg
Number of Pages: 432 Pages
Publication Name: Business and Professional Writing : a Basic Guide
Language: English
Publisher: Broadview Press
Publication Year: 2019
Item Height: 0.8 in
Subject: Business Communication / General, Business Writing, Composition & Creative Writing
Features: New Edition
Type: Textbook
Author: Paul Macrae
Subject Area: Language Arts & Disciplines, Business & Economics
Item Length: 9 in
Item Width: 6.8 in
Format: Trade Paperback
