Causal Inference in Python: Applying Causal Inference in the Tech USA ITEM....

Description: Causal Inference in Python: Applying Causal Inference in the Tech Industry Paperback About the AuthorMatheus Facure is an Economist and Senior Data Scientist at Nubank, the biggest FinTech company outside Asia. His has successfully applied causal inference in a wide range of business scenarios, from automated and real time interest and credit decision making, to cross sell emails and optimizing marketing budgets. He is also author of Causal Inference for the Brave and True, a popular book which aims at making causal inference mainstream in a light-hearted, yet rigorous way.Description:How many buyers will an additional dollar of online marketing bring in? Which customers will only buy when given a discount coupon? How do you establish an optimal pricing strategy? The best way to determine how the levers at our disposal affect the business metrics we want to drive is through causal inference. In this book, author Matheus Facure, senior data scientist at Nubank, explains the largely untapped potential of causal inference for estimating impacts and effects. Managers, data scientists, and business analysts will learn classical causal inference methods like randomized control trials (A/B tests), linear regression, propensity score, synthetic controls, and difference-in-differences.

Price: 33.99 USD

Location: Jamaica, New York

End Time: 2024-09-06T04:31:09.000Z

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