Description: Further DetailsTitle: A Research Agenda for Brand Management in a New Era of ConsumerismCondition: NewFormat: HardbackISBN-10: 1803925507EAN: 9781803925509ISBN: 9781803925509Publisher: Edward Elgar Publishing LtdRelease Date: 09/15/2023Description: Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation. Illustrating the significant depth and breadth of research in brand management, contributors explore both foundational topics and contemporary work in the field. They synthesise diverse approaches to provide a holistic and dynamic understanding of the major areas of brand management. Alongside this theoretical taxonomy of the field, this Research Agenda also examines the application of branding principles and best practices in common business contexts. Chapters analyse cutting-edge developments in brand management research including brand co-creation, conscientious brands, online brand communities, non-profit branding, and internal brand management. Providing a concise overview of key brand management topics and illustrating important areas for further research, this Research Agenda will be an invaluable resource for doctoral students and scholars in marketing, strategic management, and branding. Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 156mmContributor: Ceridwyn King (Edited by), Enrique Murillo (Edited by)Genre: Business & FinanceBook Series: Elgar Research AgendasAuthor: Ceridwyn King, Enrique MurilloType: Management SkillsRelease Year: 2023 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: A Research Agenda for Brand Management in a New Era of Consumeris
Title: A Research Agenda for Brand Management in a New Era of Consumeris
ISBN-10: 1803925507
EAN: 9781803925509
ISBN: 9781803925509
Release Date: 09/15/2023
Release Year: 2023
Country/Region of Manufacture: GB
Contributor: Enrique Murillo (Edited by)
Genre: Business & Finance
Number of Pages: 316 Pages
Language: English
Publication Name: Research Agenda for Brand Management in a New Era of Consumerism
Publisher: Elgar Publishing, Incorporated, Edward
Publication Year: 2023
Subject: Marketing / General, Business Communication / General, Strategic Planning
Item Height: 0.9 in
Item Weight: 21.3 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Enrique Murillo
Item Length: 9.3 in
Series: Elgar Research Agendas Ser.
Item Width: 6.5 in
Format: Hardcover
