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Clout: The Art and Science of Influential Web Content

Description: esults. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from HowStuffWorks.com, Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands. With this book, you'll:Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology.Find out what context is and why it's so important to influence.Jump start your planning for content with a content brief.Learn how to evaluate your web content and determine whether it's making a difference. Shipped the next day 8/24/24

Price: 11.89 USD

Location: Pettus, Texas

End Time: 2024-11-02T16:27:20.000Z

Shipping Cost: 4.63 USD

Product Images

Clout: The Art and Science of Influential Web ContentClout: The Art and Science of Influential Web ContentClout: The Art and Science of Influential Web ContentClout: The Art and Science of Influential Web Content

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Brand: Unbranded

Book Title: Clout: The Art and Science of Influential Web Content (Voices Th

MPN: Does not apply

Number of Pages: 240 Pages

Publication Name: Clout : the Art and Science of Influential Web Content

Language: English

Publisher: Pearson Education

Item Height: 0.5 in

Subject: Web / Design, General

Publication Year: 2010

Features: Revised

Type: Textbook

Item Weight: 13.4 Oz

Item Length: 9 in

Author: Colleen Jones

Subject Area: Computers, Psychology

Item Width: 7 in

Series: Voices That Matter Ser.

Format: Trade Paperback

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