Description: Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society, Paperback by Jhally, Sut, ISBN 041590353X, ISBN-13 9780415903530, Like New Used, Free shipping in the US This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment. (First published in 1991.)
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Book Title: Codes of Advertising : Fetishism and the Political Economy of Mea
Number of Pages: 240 Pages
Language: English
Publication Name: Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Publisher: Routledge
Publication Year: 1990
Subject: Media Studies, Advertising & Promotion
Item Height: 0.6 in
Item Weight: 12 Oz
Type: Textbook
Subject Area: Social Science, Business & Economics
Item Length: 9.3 in
Author: Sut Jhally
Item Width: 6.2 in
Format: Uk-B Format Paperback
