Description: Consumer Behavior - 7th Edition - Hoyer / MacInnis / Pieters - 1 Day Ship Ships USPS Ground for Free within 24 Hours Guaranteed Condition of textbook is authentic, acceptable with wear to cover. Clean pages, no marks or writing. *Please note listings with multiple qtys depict pictures with similar conditioned textbooks and may not be the exact copy you receive. The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.
Price: 12.71 USD
Location: Douglasville, Georgia
End Time: 2024-12-16T22:20:07.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Number of Pages: 560 Pages
Language: English
Publication Name: Consumer Behavior
Publisher: Cengage Learning
Item Height: 0.9 in
Subject: Marketing / General, Consumer Behavior, General
Publication Year: 2017
Features: Revised
Type: Textbook
Item Weight: 41.7 Oz
Subject Area: Business & Economics
Author: Deborah J. Macinnis, Rik Pieters, Wayne D. Hoyer
Item Length: 10.9 in
Series: Mindtap Course List Ser.
Item Width: 8.5 in
Format: Trade Paperback
