Description: Consumer Insights Handbook : Unlocking Audience Research Methods, Hardcover by Coombs, Danielle Sarver, ISBN 1538145510, ISBN-13 9781538145517, Brand New, Free shipping in the US "This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings"--
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End Time: 2024-11-30T01:12:39.000Z
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Book Title: Consumer Insights Handbook : Unlocking Audience Research Methods
Number of Pages: 240 Pages
Language: English
Publication Name: Consumer Insights Handbook : Unlocking Audience Research Methods
Publisher: Rowman & Littlefield Publishers, Incorporated
Item Height: 0.8 in
Publication Year: 2021
Subject: Communication Studies, Commerce, Advertising & Promotion, Marketing / Research
Item Weight: 24.2 Oz
Type: Textbook
Item Length: 10.6 in
Author: Danielle Sarver Coombs
Subject Area: Language Arts & Disciplines, Business & Economics
Item Width: 7.3 in
Format: Hardcover
