Description: Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It’s not an escalation in Iraq, it’s a surge; it’s not the inheritance tax, it’s the death tax; it’s not drilling for oil, it’s exploring for energy.
Conservatives didn’t intuit the path to persuasive messaging—they learned these techniques. There is no reason why progressives can’t learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It’s both an art and a science—as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview.
Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you’ll see things you hadn’t realized were there—in everything from advertising to political rants—and discover abilities you didn’t know you had. Whether you’re a politician, an activist, a volunteer, or a concerned citizen, you’ll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.
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Narrative Type: book
Type: book
Intended Audience: General/trade
Book Title: Cracking the Code : How to Win Hearts, Change Minds, and Restore America's Original Vision
Number of Pages: 240 Pages
Language: English
Publisher: Berrett-Koehler Publishers, Incorporated
Item Height: 0.6 in
Publication Year: 2008
Topic: Political Process / General, United States / 20th Century, Psychotherapy / General, American Government / General, Civics & Citizenship, Interpersonal Relations, Political Ideologies / Conservatism & Liberalism
Genre: Political Science, Psychology, History
Item Weight: 10.2 Oz
Author: Thom Hartmann
Item Length: 8.1 in
Item Width: 5.5 in
Format: Trade Paperback
