Crystallizing Public Opinion (Original Classic Edition) by Edward Bernays (Engli

Description: Crystallizing Public Opinion (Original Classic Edition) by Edward Bernays, Mitch Horowitz Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Edward Bernays 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century. Publisher Description A seminal work on how public opinion is created and shaped, Edward Bernays 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into the world of propaganda and advertising, he shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads.By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind." Bernays work explains a large part of the popularity of todays TV news shout-fest and angry social media posts. Bernays wrote, "crowds love a contest." This dynamic fuels the hostile and sarcastic comment chains that populate Twitter and Facebook and taps into what Bernays called "the herd point of view," which results in mass audiences, mass products and mass-media events.Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. He counted among his clients the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. Author Biography Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Bernays was named one of the 100 most influential Americans of the 20th century by Life. A widely known voice of esoteric ideas, Mitch Horowitz is a writer-in-residence at the New York Public Library, lecturer-in-residence at the Philosophical Research Society in Los Angeles, and the PEN Award-winning author of books including Occult America; One Simple Idea: How Positive Thinking Reshaped Modern Life; and The Miracle Club: How Thoughts Become Reality. Mitch is the author of G&D Medias Napoleon Hill Success Course series, including The Miracle of a Definite Chief Aim; The Power of the Master Mind; and Secrets of Self-Mastery. Mitch also edits and narrates G&Ds Condensed Classics series. Details ISBN 1722502800 ISBN-13 9781722502805 Title Crystallizing Public Opinion (Original Classic Edition) Author Edward Bernays, Mitch Horowitz Format Paperback Year 2019 Pages 234 Publisher G&D Media GE_Item_ID:126144017; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 18.34 USD

Location: Fairfield, Ohio

End Time: 2025-01-16T06:24:20.000Z

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