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Data-driven Travel Marketing : The Importance of Business Intelligence for Af...

Description: Data-driven Travel Marketing : The Importance of Business Intelligence for Affiliate Marketing in the Travel Industry, Paperback by Schmittem, Jacqueline, ISBN 3643913346, ISBN-13 9783643913340, Like New Used, Free shipping in the US A dynamic business environment, various marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data technologies with affiliate marketing, this book develops a data-driven concept for enhanced decision-making in affiliate travel marketing.

Price: 34.29 USD

Location: Jessup, Maryland

End Time: 2024-11-30T20:50:12.000Z

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Data-driven Travel Marketing : The Importance of Business Intelligence for Af...

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Book Title: Data-driven Travel Marketing : The Importance of Business Intelli

Number of Pages: 90 Pages

Publication Name: Data-Driven Travel Marketing : The Importance of Business Intelligence for Affiliate Marketing in the Travel Industry

Language: English

Publisher: LIT Verlag

Subject: General, Economics / General

Publication Year: 2021

Item Height: 0.3 in

Item Weight: 4.7 Oz

Type: Textbook

Item Length: 7.7 in

Author: Jacqueline Schmittem

Subject Area: Business & Economics

Item Width: 4.5 in

Series: Internet Economics / Internetökonomie Ser.

Format: Trade Paperback

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