Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Developing And Implementing Marketing StrategiesISBN13:9780275920463ISBN10:0275920461Author:Stefflre, Volney (Author)Description:In This Volume The Author Describes Various Marketing Strategies For Increasing Sales Including: Market Penetration, Product And Market Development, Diversification And Acquisition Stefflre Draws Upon His Own Experience As A Consultant For Such Companies As General Foods, The Coca Cola Company, The Scott Paper Company, Procter And Gamble, General Mills, Syntex, Miles Laboratory, Halston Fragrances, And Distillers Corporation, Ltd While The Book Deals With External Strategies In The Marketplace, It Stresses The Need To Consider Internal Realities Of The Organizations And Their Participants His Many Examples Illustrate That While Decisions Are Justified By Benefits To The Organizations, Often Decisions Are Made By Considering Benefits To The Decision Makers Binding:Hardcover, HardcoverPublisher:PraegerPublication Date:1985-12-31Weight:1.22 lbsDimensions:0.63'' H x 9.21'' L x 6.14'' WNumber of Pages:269Language:English
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Location: USA
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Book Title: Developing And Implementing Marketing Strategies
Item Length: 9.2in
Item Height: 0.6in
Item Width: 6.1in
Author: Volney Stefflre
Publication Name: Developing and Implementing Marketing Strategies
Format: Hardcover
Language: English
Publisher: Bloomsbury Publishing USA
Publication Year: 1985
Type: Textbook
Item Weight: 19.7 Oz
Number of Pages: 270 Pages
