Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Environmental Advertising In China And The Usa: The Desire To Go GreenISBN13:9780367026820ISBN10:0367026821Author:Li, Xinghua (Author)Description:Since The Late 1980S, Green Consumerism Has Been Hailed In The West As An Efficient Solution To Environmental Problems However, Chinese Consumers Have Been Slow To Warm Up To Eco-Friendly Products Consumers Prefer Suvs To Hybrid Cars, Health Supplements And Snake Oil Medicines To Organic Foods And Eco-Fashion Is Still Secluded In High-End Designer Studios These Choices Contradict The Findings Of Many Sustainable Lifestyle Surveys That Claim To Register A Rising Desire For Green Products Among The Chinese This Book Examines The Psycho-Cultural Differences That Disrupt The Translation Of Eco-Friendly Appeals To China By Analyzing Environmental Advertising It Explores The Different Notions Of Green, The Structures Of Desire That Underlies The Advertisements, And How They Are Shaped By Ideological, Cultural, And Historical Differences Rather Than Arguing The Superiority Of The American Or Chinese Version Of Green Consumerism, The Book Interrogates The Role Of Advertising In The Global Spread Of Western Ideologies And Explores The Possibilities For Consumers To Resist Transnational Corporate Hegemony In The Green Movement This Book Fills An Important Gap In The Critical Scholarship On Green Marketing And Should Be Of Interest To Students And Scholars Of Environment Studies, Green Advertising And Marketing, Environmental Communication And Media Studies, China Studies And Environmental Sociology, Ethics And Cultural Studies Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2019-01-08Weight:0.54 lbsDimensions:0.36'' H x 9.21'' L x 6.14'' WNumber of Pages:158Language:English
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Location: USA
End Time: 2024-09-23T14:56:32.000Z
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Book Title: Environmental Advertising In China And The Usa: The Desire T...
Number of Pages: 158 Pages
Language: English
Publication Name: Environmental Advertising in China and the USA : the Desire to Go Green
Publisher: Routledge
Publication Year: 2018
Subject: Consumer Behavior, Green Business, Commerce, Advertising & Promotion, Public Policy / Environmental Policy
Item Height: 0.3 in
Item Weight: 9.6 Oz
Type: Textbook
Subject Area: Business & Economics, Political Science
Author: Xinghua Li
Item Length: 9.2 in
Item Width: 6.1 in
Format: Trade Paperback
