Escaping the Build Trap How Effective P Melissa Perri Paperback

Description: Title: Escaping the Build Trap: How Effective Product Management Creates Real Value Author: Perri, Melissa Publisher: O'Reilly Media Binding: Paperback Pages: 197 Dimensions: 8.90h x 6.20w x 0.40d Product Weight: 0.6 lbs. Language: English ISBN: 9781491973790 To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company's vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs   Ships Fast From The USA! Authorized Dealer {{Overnight Shipping Available (10:30am CST Cutoff Time)}}

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Book Title: O'Reilly Media

Number of Pages: 197 Pages

Language: English

Publication Name: Escaping the Build Trap : How Effective Product Management Creates Real Value

Publisher: O'reilly Media, Incorporated

Item Height: 0.6 in

Subject: Marketing / General, Customer Relations, Personal Success, Project Management, New Business Enterprises, Production & Operations Management

Publication Year: 2018

Item Weight: 8.3 Oz

Type: Textbook

Item Length: 8.9 in

Subject Area: Business & Economics

Author: Melissa Perri

Item Width: 6 in

Format: Trade Paperback