Description: This textbook is a valuable resource for anyone interested in the subjects of business informatics, digital marketing, and marketing. It provides insights into the latest trends, strategies, and techniques that can help you stay ahead of the game. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. Published by Cengage Learning, INC International Concepts, this paperback book is illustrated, making it easy to comprehend and apply the concepts. New Condition!!
Price: 54.8 GBP
Location: Plymouth
End Time: 2025-01-23T12:45:42.000Z
Shipping Cost: 38.83 GBP
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Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 30 days
Personalised: No
Subject Area: Marketing, Business Informatics, Digital Marketing, Data Analysis, Social Research, Sociology of Knowledge, Business, Markets, Commercial Law, Research, Economics, Analytic Philosophy, Procurement
Publication Name: Essentials of Marketing Research
Publisher: Cengage Learning, INC International Concepts
Subject: Marketing, Business Studies, Accounting, Books, Education, Teaching, Economics, Engineering & Technology
Publication Year: 2018
Type: Textbook
Format: Paperback
Language: English
Educational Level: Adult & Further Education, A Levels, Comprehensive School
Author: Barry Babin
Features: Illustrated
Level: Business, Beginner, Advanced, Intermediate, Proficiency, Technical
Country/Region of Manufacture: United Kingdom
Item Weight: 1066 g
