Description: The seventh edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intutive, algebra-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics or higher-level mathematics. The text focuses on the economics--not the mathematics--of the managerial decision process.
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Subject: Economics
Item Length: 9.1in.
Item Width: 6.3in.
Author: Mark Hirschey
Publication Name: Fundamentals of Managerial Economics
Format: Hardcover
Language: English
Publisher: Cengage South-Western
Publication Year: 2002
Type: Textbook
Item Weight: 53.7 Oz
Number of Pages: 744 Pages