Global Perspectives on Soft Power Management in Business by Kannapat Kankaew Har

Description: Global Perspectives on Soft Power Management in Business by Kannapat Kankaew A comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In todays interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a countrys brand image. FORMAT Hardcover CONDITION Brand New Publisher Description Global Perspectives on Soft Power Management in Business provides a comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In todays interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a countrys brand image. This edited volume brings together scholars from diverse academic backgrounds to objectively discuss and analyze the sustainable management, design thinking, and integration of soft power. With the advent of digitalization, technology advancements have accelerated the spread of soft power across various industries, including business entities, hospitality and tourism, music, arts, and artifacts. While there have been limited discussions on managing soft power objectively for long-term sustainability, this book aims to fill that gap by presenting scholars ideas, theories, definitions, and practical approaches for effectively harnessing and leveraging soft power. The book delves into the pros and cons of soft power impact, explores soft power knowledge management in different industries, examines soft power marketing and presentation strategies, and investigates the relationship between technology and soft power. Moreover, it emphasizes that success in the global marketplace is not solely reliant on technological advancements, but also on the added value of products through sophisticated services—a concept encompassed by soft power. The authors highlight how organizations can strategically design their operations to deliver distinctive experiences and effectively utilize soft power to their advantage. This book proves invaluable to undergraduate and graduate students studying business, cultural, and hospitality management, as well as professionals in public and private organizations, universities, professors and lecturers, policy makers, and those in the film and music industry. Topics covered include soft power in public and private organizations, the food industry, hospitality and tourism, education, leadership, organizational structure, arts, music, movies and entertainment industry, history, technology and social media, marketing and e-commerce, management, human resource management, cultural management, brand management, design thinking, knowledge management, and policy management. Author Biography Kannapat Kankaew is an Assistant Professor at College of Hospitality Industry Management; Suan Sunandha Rajabhat University. He received Doctor of Public Administration majoring in Human Resources Management. Prior his academic professional, he used to work in the aviation industry for more than 13 years. He has published and participated in International Conferences more than 20 papers in repute journals. And he has dedicated as an editorial board, associate editor, and reviewer for various journals both domestic and international. He is one of the working committee and examiner of Thailand Professional Qualification Institutes (Public Organization) for airport ground service professional. Details ISBN Author Kannapat Kankaew Pages 360 Publisher IGI Global Year 2023 ISBN-13 9798369302507 Format Hardcover Imprint IGI Global Place of Publication Hershey Country of Publication United States Edited by Kannapat Kankaew Audience Professional & Vocational DEWEY 337.068 Publication Date 2023-09-30 US Release Date 2023-09-30 UK Release Date 2023-09-30 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:159583969;

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