Global Perspectives on Soft Power Management in Business by Kannapat Kankaew Pap

Description: Global Perspectives on Soft Power Management in Business by Kannapat Kankaew "This edited book gathers the scholars ideas, theories, definitions, and how to manage, design, and integrate soft power sustainably"-- FORMAT Paperback CONDITION Brand New Publisher Description Global Perspectives on Soft Power Management in Business provides a comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In todays interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a countrys brand image. This edited volume brings together scholars from diverse academic backgrounds to objectively discuss and analyze the sustainable management, design thinking, and integration of soft power. The book delves into the pros and cons of soft power impact, explores soft power knowledge management in different industries, examines soft power marketing and presentation strategies, and investigates the relationship between technology and soft power. Moreover, it emphasizes that success in the global marketplace is not solely reliant on technological advancements, but also on the added value of products through sophisticated services-a concept encompassed by soft power. This book proves invaluable to undergraduate and graduate students studying business, cultural, and hospitality management, as well as professionals in public and private organizations, universities, professors and lecturers, policy makers, and those in the film and music industry. Details ISBN Author Kannapat Kankaew Pages 568 Publisher IGI Global Year 2023 ISBN-13 9798369302514 Format Paperback Publication Date 2023-10-09 Imprint IGI Global Edited by Kannapat Kankaew DEWEY 337.068 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:159637369;

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