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Features: EX-LIBRARY
Book Title: Handbook of Marketing Scales : Multi-Item Measures for Marketing
Number of Pages: 552 Pages
Language: English
Publication Name: Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
Publisher: SAGE Publications, Incorporated
Subject: Consumer Behavior, Marketing / Research
Publication Year: 1999
Item Weight: 63.1 Oz
Type: Textbook
Item Length: 11 in
Subject Area: Business & Economics
Author: William O. Bearden, Richard G. Netemeyer
Item Width: 8.5 in
Series: Association for Consumer Research Ser.
Format: Hardcover
