Higher Education Marketing in Africa: Explorations Into Student Choice

Description: S/N Contributing Author(s) Proposed Chapter Title 1 Godwin Tindyebwa Muhangi Mbarara University of Science and Technology, Uganda gomuti@ /p> Adrian Mwesigye Mbarara University of Science and Technology, Uganda Email: arm@ /p> Delving into Undergraduate students' choice of higher education in Uganda 2 Sunday Olaleye University of Oulu, Finland sunday.olaleye@oulu.fi Social Media Marketing: A Strategy to reach University Stakeholders 3 Cosmos Nike Nwedu Federal University Ndufu-Alike Ikwo, Nigeria cosmosnike.nwedu@ /p> Strategies and Opportunities for Student Recruitment and Retention in African Universities: Lessons from Western Universities 4 Adefulu, Adesoga Babcock Universityadefulua@ br/> Evaluating Student Choice Criteria for Selecting University in Nigeria 5 Dandison Ukpabi University of Jyväskylä, Finland bi@jyu.fi Sunday Olaleye University of Oulu, Finland sunday.olaleye@oulu.fi Public vs Private Universities in Nigeria: Market Dynamics Perspective 6 Emmanuel Ojo University of the Witwatersrand, South Africa. Emmanuel.Ojo@ /p> Sustainability Marketing in Africa's higher education: The Case of South Africa and Nigeria 7 Christine Charity Mwebesa Felix Maringe* University of the Witwatersrand, South Africa Felix.Maringe@ /p> An Integrative Model for Marketing Higher Education: Branding beyond survival to posterity 8 Samia Chasi University of the Witwatersrand, Johannesburg 13988@students. /p> Partnerships with Universities in South Africa: Challenges and Opportunities for Student and Staff Mobility 9 Ajayi, Oluseyi University of Ibadan, Nigeria seyican.doit@ /p> Government Policies on Education 101 Abina, Musiliu Babatunde* Ajayi, Oluseyi and Lawal, Azeez Tunbosun University of Ibadan, Nigeria babsabina@ /p> The University as a Brand 11Folarin, Jamiu* Mikail Alan Adesina, Kola Crescent University, Nigeria, Nigeria; folarinjamiu@ /p> Challenges and Prospects of Islamic Universities in a Multi-Religious Society 12 Felix Maringe University of the Witwatersrand, South Africa Felix.Maringe@ /p> Marketization in African universities in an era of decolonization: continuities and discontinuities 13Kolade Ajilore Babcock University, Nigeria ajilorek@ /p> Joshua Suleiman Babcock University, Nigeria suleimanj@ /p> Corporate identity and student enrolment in Nigerian universities 14 Osuntubo, Oladipo Queen Margaret University, UK OOsuntubo@ /p> The proliferation of Non-Public universities in Sub-Saharan Africa: History and Drivers 15 Stella Amara Aririguzoh Covenant University, Nigeriastella.aririguzoh@ br/> Odion Oscar Odiboh Covenant University, Nigeria odion.odiboh@ /p> Marketing Private Christian Higher Education in Nigeria

Price: 193 AUD

Location: Hillsdale, NSW

End Time: 2024-12-05T03:06:08.000Z

Shipping Cost: 32.51 AUD