Description: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Professor Byron Sharp is the Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. The Institute's fundamental research is used and financially supported by many of the world's leading corporations including Coca-Cola, Kraft, Kellogg's, British Airways, Procter & Gamble, Nielsen, TNS, Turner Broadcasting, Network Ten, Simplot, Mars and many others. Dr Sharp has published over 100 academic papers and is on the editorial board of five journals. He recently co-hosted a conference at the Wharton Business School on laws of advertising and, with Professor Jerry Wind, is editing a special issue of the Journal of Advertising Research on the topic.
Price: 35.13 USD
Location: Matraville, NSW
End Time: 2024-11-28T23:39:14.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
Return policy details:
EAN: 9780195573565
UPC: 9780195573565
ISBN: 9780195573565
MPN: N/A
Book Title: How Brands Grow: What Marketers Don't Know [Hardba
Number of Pages: 246 Pages
Publication Name: How Brands Grow : What Marketers Don't Know
Language: English
Publisher: Oxford University Press, Incorporated
Item Height: 0.8 in
Publication Year: 2010
Subject: Marketing / General, General
Type: Textbook
Item Weight: 21.2 Oz
Author: Byron Sharp
Subject Area: Business & Economics
Item Length: 9.4 in
Item Width: 6.3 in
Format: Hardcover
