Description: How to Write a Marketing Plan : Define Your Strategy, Plan Effectively and Reach Your Marketing Goals, Hardcover by Westwood, John, ISBN 1398605700, ISBN-13 9781398605701, Brand New, Free shipping in the US "A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. The Creating Succ2022008071ess series of books... Unlock vital skills, power up your performance and getahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career"--
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Book Title: How to Write a Marketing Plan : Define Your Strategy, Plan Effect
Number of Pages: 192 Pages
Language: English
Publication Name: How to Write a Marketing Plan : Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
Publisher: Kogan Page, The Limited
Publication Year: 2022
Subject: Marketing / General, Commerce
Item Height: 0.7 in
Type: Textbook
Item Weight: 14.7 Oz
Item Length: 8.8 in
Author: John Westwood
Subject Area: Business & Economics
Series: Creating Success Ser.
Item Width: 5.7 in
Format: Hardcover
