Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hyp...

Description: In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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Item Specifics

All returns accepted: ReturnsNotAccepted

Type: Business reference

Release Year: 2005

Narrative Type: Nonfiction

Original Language: English

Country/Region of Manufacture: United States

Intended Audience: Adults

Book Title: Inside the Tornado : Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Number of Pages: 272 Pages

Language: English

Publisher: HarperCollins

Item Height: 0.6 in

Publication Year: 2005

Topic: Business & Economics, General

Illustrator: Yes

Genre: Juvenile Nonfiction, Business & Economics

Item Weight: 7.3 Oz

Item Length: 8 in

Author: Geoffrey A. Moore

Item Width: 5.3 in

Format: Trade Paperback