Description: Inspiring Innovation75 marketing tales to help you find the next big thing Author(s): Giles Lury Format: Paperback Publisher: LID Publishing, United Kingdom Imprint: LID Publishing ISBN-13: 9781912555055, 978-1912555055 Synopsis The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria's Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything - from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing.
Price: 11.24 GBP
Location: Aldershot
End Time: 2025-01-12T12:41:33.000Z
Shipping Cost: 20.38 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 60 days
Return policy details:
Book Title: Inspiring Innovation
Publisher: Lid Publishing
Publication Year: 2019
Subject: Marketing, Business
Item Height: 198 mm
Number of Pages: 256 Pages
Language: English
Publication Name: Inspiring Innovation: 75 Marketing Tales to Help You Find the Next Big Thing
Type: Textbook
Author: Giles Lury
Item Width: 129 mm
Format: Paperback
