Description: Integrated Marketing Communications in Risk and Crisis Contexts : A Culture-centered Approach, Paperback by Littlefield, Robert S.; Sellnow, Deanna D.; Sellnow, Timothy L., ISBN 1793618798, ISBN-13 9781793618795, Brand New, Free shipping in the US Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.
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Book Title: Integrated Marketing Communications in Risk and Crisis Contexts :
Number of Pages: 210 Pages
Language: English
Publication Name: Integrated Marketing Communications in Risk and Crisis Contexts : a Culture-Centered Approach
Publisher: Lexington Books/Fortress Academic
Publication Year: 2022
Item Height: 0.5 in
Subject: Business Communication / General, Communication Studies, Marketing / Research
Item Weight: 12.3 Oz
Type: Textbook
Author: Robert S. Littlefield, Deanna D. Sellnow, Timothy L. Sellnow
Item Length: 9 in
Subject Area: Language Arts & Disciplines, Business & Economics
Item Width: 6 in
Series: Integrated Marketing Communication Ser.
Format: Trade Paperback
