Description: Intercultural Issues in Online Communication by Verena Wiedmaier, Britt Söder In these times of rapid increase of internet usage, the question arises for multinational companies (MNCs) whether to standardise or adapt their internet presence to different cultural groupings or even subcultures. The authors attempted to address this problem with an approach relatively new up to now. Global players have already realised their opportunities to add value to their company by setting up a high quality internet performance and a properly designed website. This raises the question whether these companies could use their basic home country website for all cultures or if any adaptation should be conducted. If so, it has to be determined on the one hand to what degree an adaptation still aligns with the corporate identity or on the other hand if the companies should rather respect the culture of the respective market they are operating in. The overall target of this research is therefore to assist MNCs by producing recommendations concerning the promotion of products and services for a particular transnational consumer group. Therefore, country-specific websites of companies rooted in different cultural origins are selected for this research, namely EgyptAir, Mercedes-Benz and SonyEricsson. This publication targets at companies seeking to develop a foreign market in particular the Arab cultural area. Moreover, it is aimed to create an awareness for differences in consumer behaviour and in the resulting opportunities global companies are faced with. FORMAT Paperback LANGUAGE English CONDITION Brand New Details ISBN3836412365 Author Britt Söder Short Title INTERCULTURAL ISSUES IN ONLINE Pages 196 Language English ISBN-10 3836412365 ISBN-13 9783836412360 Media Book Format Paperback Year 2007 DEWEY 658.84 Subtitle A German-Egyptian Comparison DOI 10.1604/9783836412360 UK Release Date 2007-05-22 Imprint VDM Verlag Dr. Mueller E.K. Country of Publication Germany Illustrations Illustrations, black and white Publisher VDM Verlag Dr. Mueller E.K. Publication Date 2007-05-22 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:132627597;
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ISBN-13: 9783836412360
Book Title: Intercultural Issues in Online Communication
Number of Pages: 196 Pages
Language: English
Publication Name: Intercultural Issues in Online Communication
Publisher: Vdm Verlag Dr. Mueller E.K.
Publication Year: 2007
Subject: Computer Science
Item Height: 244 mm
Item Weight: 322 g
Type: Textbook
Author: Verena Wiedmaier, Britt Soeder
Item Width: 170 mm
Format: Paperback
