Description: ISE Advertising and Promotion: An Integrated Marketing Communications Perspective 12thThis is a well used book. All Intact. Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
Price: 34.69 USD
Location: Sequatchie, Tennessee
End Time: 2024-11-29T15:46:18.000Z
Shipping Cost: 0 USD
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Personalize: No
Release Year: 2021
Language: English
Book Title: ISE Advertising and Promotion: An Integrated Marketing Communi...
Signed: No
Ex Libris: No
Author: Belch,George, Belch,Michael
Personalized: No
Topic: Communications
Inscribed: No
Vintage: No
