Description: Further DetailsTitle: Unleashing the Power of UX AnalyticsCondition: NewFormat: PaperbackRelease Date: 08/18/2023Subtitle: Proven techniques and strategies for uncovering user insights to deliver a delightful user experienceISBN-10: 1804614742EAN: 9781804614747ISBN: 9781804614747Publisher: Packt Publishing LimitedDescription: Optimize UX analytics for your design workflow and discover effective techniques and strategies to craft unforgettable, impactful user experiencesPurchase of the print or Kindle book includes a free PDF eBookKey FeaturesEnhance your understanding of qualitative and quantitative analysis for successful UX projectsApply design thinking and use surveys, interviews, and UX analytics tools for better product designOvercome bottlenecks and challenges at each stage of the user experienceBook DescriptionUX analytics is a field that recognizes the significance of understanding human behavior and emotions in designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. With the help of this comprehensive guide, you’ll acquire essential skills, knowledge, and techniques to establish a top-notch UX analytics practice.Unleashing the Power of UX Analytics will equip you with the strategies and tactics necessary to effectively collect, analyze, and interpret data, empowering you to make informed decisions that enhance the overall user experience. It emphasizes the importance of empathy in comprehending user needs and desires, enabling you to create meaningful and impactful design solutions. As you advance, this book walks you through the entire UX analytics process, from setting goals and defining key performance indicators (KPIs) to implementing various research methods and tools. You'll gain insights into user interview best practices, usability testing, and techniques for gathering qualitative and quantitative data.Armed with the knowledge of data analysis and interpretation, you'll be able to uncover patterns, trends, and user preferences to make data-driven decisions.What you will learnUnderstand the significance of analytics in successful UX projectsApply design thinking as a problem-solving tool in a UX practiceExplore taxonomies, dashboards, KPIs, and data visualizations to understand data enterprise in depthDiscover key considerations to determine which UX analytics tools are best for your projectsCraft a North Star statement and understand how it guides your workDesign and deliver the best research findings collateralGet to grips with heuristics and performing the effective evaluationsWho this book is forThis book is for product managers, UX researchers, designers, and anyone involved in UX and business development, both in management roles and as individual contributors. If you are looking to master the methodologies, principles, and best practices for driving product design decisions through UX analytics, this book is absolutely the right pick for you. While a basic understanding of user experience principles is beneficial, it is not a prerequisite, as everything you need to know will be explained.Language: EnglishCountry/Region of Manufacture: GBItem Height: 235mmItem Length: 191mmAuthor: Jeff HendricksonContributor: Travis Wissink (Foreword by)Genre: Computing & InternetRelease Year: 2023 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Release Date: 08/18/2023
Release Year: 2023
Book Title: Unleashing the Power of UX Analytics
Title: Unleashing the Power of UX Analytics
Subtitle: Proven techniques and strategies for uncovering user insights to
ISBN-10: 1804614742
EAN: 9781804614747
ISBN: 9781804614747
Country/Region of Manufacture: GB
Item Height: 235mm
Contributor: Travis Wissink (Foreword by)
Genre: Computing & Internet
Number of Pages: Xxi, 256 Pages
Publication Name: Unleashing the Power of UX Analytics : Proven Techniques and Strategies for Uncovering User Insights to Deliver a Delightful User Experience
Language: English
Publisher: Packt Publishing, The Limited
Publication Year: 2023
Subject: Software Development & Engineering / Tools, General
Type: Textbook
Subject Area: Mathematics, Computers
Item Length: 92.5 in
Author: Jeff Hendrickson
Item Width: 75 in
Format: Trade Paperback
