Description: Just Enough Research: Second Edition by Erika Hall: New Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You’ll start doing good research faster than you can plan your next pitch.
Price: 43.99 USD
Location: Montgomery, Texas
End Time: 2024-11-05T02:57:14.000Z
Shipping Cost: 4.63 USD
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All returns accepted: ReturnsNotAccepted
Author: Hall, Erika
Book Title: Just Enough Research: Second Edition
Format: Trade paperback
Publisher: Book Apart
Publication Date: 2019-10-21
Publication Year: 2019
Edition Number: 2
Pages: 198
Language: English
