Description: Further DetailsTitle: Google AnalyticsCondition: NewEAN: 9780596158002ISBN: 9780596158002Publisher: O'Reilly MediaFormat: PaperbackRelease Date: 10/05/2010Author: Justin CutroniLanguage: EnglishDescription: Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.* Discover exactly how the Google Analytics system works * Learn how to configure the system to measure data most relevant to your business goals * Track online marketing activities, including cost-per-click ads, email, and internal campaigns * Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets * Configure Google Analytics to track enterprise data, including multiple domains * Use advanced techniques such as custom variables and CRM integrationCountry/Region of Manufacture: USGenre: Computing & InternetISBN-10: 0596158009Item Length: 175mmItem Height: 233mmType: E-businessItem Width: 15mmBook Series: OREILLYEdition: IllustratedRelease Year: 2010 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Google Analytics
Title: Google Analytics
EAN: 9780596158002
ISBN: 9780596158002
Release Date: 10/05/2010
Release Year: 2010
Country/Region of Manufacture: US
Genre: Computing & Internet
ISBN-10: 0596158009
Series: OREILLY
Edition: Illustrated
Number of Pages: 216 Pages
Language: English
Publication Name: Google Analytics : Understanding Visitor Behavior
Publisher: O'reilly Media, Incorporated
Subject: Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), Web / Search Engines, Databases / Data Mining
Publication Year: 2010
Item Height: 0.5 in
Type: Textbook
Item Weight: 13.6 Oz
Author: Justin Cutroni
Subject Area: Computers
Item Length: 9.2 in
Item Width: 7 in
Format: Trade Paperback
