Description: Lean Approach to Transformation : From Customer to Code and from Code to Customer, Paperback by Caseau, Yves; Markham, Gail (TRN), ISBN 1032225017, ISBN-13 9781032225012, Like New Used, Free shipping in the US
The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.
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Book Title: Lean Approach to Digital Transformation : From Customer to Code a
Author: Caseau, Yves; Markham, Gail (TRN)
Language: english