Description: Management and Marketing of Wine Tourism Business : Theory, Practice, and Cases, Paperback by Sigala, Marianna (EDT); Robinson, Richard N. S. (EDT), ISBN 3030092380, ISBN-13 9783030092382, Brand New, Free shipping in the US This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, th brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
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Book Title: Management and Marketing of Wine Tourism Business : Theory, Practice, and Cases
Number of Pages: Xxii, 388 Pages
Language: English
Publisher: Springer International Publishing A&G
Publication Year: 2019
Topic: Marketing / General, Industries / Hospitality, Travel & Tourism, Management
Item Height: 0.8 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 18.9 Oz
Author: Richard N. S. Robinson
Item Length: 8.3 in
Item Width: 5.8 in
Format: Trade Paperback
