Description: Managing Customers as Investments: The Strategic Value of Customers in th - GOOD Product Id:0131428950 Condition:USED_GOOD Notes:Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
Price: 3.98 USD
Location: Montgomery, Illinois
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Book Title: Managing Customers As Investments : the Strategic Value of Customers in the Long Run
Item Length: 9.1in.
Item Height: 0.8in.
Item Width: 6.3in.
Author: Donald Lehmann, Sunil Gupta
Format: Hardcover
Language: English
Topic: Customer Relations, Management, Strategic Planning
Publisher: Wharton School Publishing
Publication Year: 2005
Genre: Business & Economics
Item Weight: 14.7 Oz
Number of Pages: 224 Pages
