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Managing Customers as Investments: The Strategic Value of Customers in the L...

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Price: 7.29 USD

Location: Fort Lauderdale, Florida

End Time: 2025-01-26T15:39:03.000Z

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Managing Customers as Investments: The Strategic Value of Customers in the L...

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Release Year: 2005

Book Title: Managing Customers as Investments: The Strategic Value of Cust...

Number of Pages: 224 Pages

Language: English

Publication Name: Managing Customers As Investments : the Strategic Value of Customers in the Long Run (Paperback)

Publisher: FT Press

Item Height: 3.9 in

Publication Year: 2005

Subject: Marketing / General, Customer Relations, Strategic Planning

Type: Textbook

Item Weight: 3.5 Oz

Subject Area: Business & Economics

Author: Donald Lehmann, Sunil Gupta

Item Length: 3.9 in

Item Width: 3.9 in

Format: Trade Paperback

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