Description: Title: Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance Author: Rajagopal Publisher: Business Expert Press Binding: Paperback Pages: 184 Dimensions: 9.00h x 6.00w x 0.40d Product Weight: 0.56 lbs. Language: English ISBN: 9781951527884 This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios.It delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets. The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive marketplace and deliberates upon factors that are critical to success of firms. In addition, this book presents new insights on developing hybrid business models using both aggressive and defensive marketing strategies to manage market chaos and behavioral complexities of consumers. Ships Fast From The USA! Authorized Dealer
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Book Title: Business Expert Press
Publisher: Business Expert Press
Publication Year: 2020
Subject: General
Number of Pages: 184 Pages
Language: English
Publication Name: Market Entropy : How to Manage Chaos and Uncertainty for Improving Organizational Performance
Type: Textbook
Author: . Rajagopal
Subject Area: Business & Economics
Format: Trade Paperback