Market Research Handbook: Measurement, Approach And Practice

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Market Research Handbook: Measurement, Approach And PracticeISBN13:9780595364015ISBN10:0595364012Author:Xu, Jie (Author)Description:The Results Of Marketing Research Can Inform Marketing Decisions Such As In Conceptproduct Testing, Market Segmentation, Competitive Analysis, Customer Satisfaction Studies, Etc And Illustrates The Need For Measurement The Book Summarizes All Essential Measurements Widely Adopted By Researchers With Insightful Perception It Consists Of Three Indispensable Sections Of Market Research: Market General, Competitor Analysis, And Consumer Analysis Each Specific Measurement Contains In-Depth Understanding Of Measurement Starting From Definition Through Method Explanation To Practical Case Study Specifically, It Discloses Many Valuable Research Techniques And Experienced Application Know-How From The Professional Research Agencies The Book Can Be A Useful Reference For Practitioners And Excellent Supplementary Reading Material For Students Different From Other Academic Market Research Book, The Book Contains Numerous Case Studies Derived From Customized Projects At Research Agencies Which Also Make This Book Easy To Understand For Student And Beginners Binding:Paperback, PaperbackPublisher:AUTHORHOUSEPublication Date:2005-08-26Weight:0.67 lbsDimensions:0.47'' H x 9.02'' L x 5.98'' WNumber of Pages:204Language:English

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Location: USA

End Time: 2024-11-23T16:14:02.000Z

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