Description: Marketing Analytics : Strategic Models and Metrics, Paperback by Sorger, Stephan, ISBN 1481900307, ISBN-13 9781481900300, Brand New, Free shipping in the US Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in th will aid marketers in making intelligent decisions to drive revenue and results in their organizations. Th contains a wealth of information on marketing analytics:Almost 500 pages of text, covering a wide variety of decision models and metricsNearly 400 figures, including diagrams, tables, and chartsStep-by-step instructions on market segmentation, conjoint analysis, and other techniquesCurrent examples demonstrating how organizations are applying models and metrics The list of chapters below includes a sample of the topics: Chapter 1. Introduction - Introduction to marketing analyticsChapter 2. Market Insight - Market sizing and trend analysisChapter 3. Market Segmentation - Segment identification, analysis, and strategyChapter 4. Competitive Analysis - Competitor identification, analysis, and strategyChapter 5. Business Strategy - Analytics-based strategy selectionChapter 6. Business Operations - Forecasting, predictive analytics, and data miningChapter 7. Product and Service Analytics - Conjoint analysis and product/service metricsChapter 8. Price Analytics - Pricing techniques and assessmentChapter 9. Distribution Analytics - Analytics-based channel evaluation and selectionChapter 10. Promotion Analytics - Promotion budget estimation and allocationChapter 11. Sales Analytics - Metrics for sales, profitability, and supportChapter 12. Analytics in Action - Pivot tables and data-driven presentations Edition: First Edition, Version , introduced November 2013. Revision incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version ). See for a complete record of all changes.
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Book Title: Marketing Analytics : Strategic Models and Metrics
Number of Pages: 498 Pages
Language: English
Publisher: CreateSpace
Publication Year: 2013
Topic: Marketing / General
Item Height: 1.1 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 38.6 Oz
Author: Stephan Sorger
Item Length: 9.7 in
Item Width: 7.4 in
Format: Trade Paperback
