Description: Marketing Communications in the Pharmaceutical Industry, Hardcover by Stevens, Andrew; Raftery, James; Mant, Jonathan, ISBN 1870905385, ISBN-13 9781870905381, Like New Used, Free P&P in the UK This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing communications in pharmaceutical Industry.
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Book Title: Marketing Communications in the Pharmaceutical Industry
Number of Pages: 714 Pages
Publication Name: Marketing Communications in the Pharmaceutical Industry
Language: English
Publisher: Taylor & Francis LTD
Item Height: 234 mm
Subject: Medicine, Marketing
Publication Year: 2004
Type: Textbook
Item Weight: 454 g
Subject Area: Chemical Engineering
Author: Peter Holden
Item Width: 156 mm
Format: Hardcover
