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Book Title: Marketing Metrics: The Manager's Guide to Measuring Marketing Per
Publication Date: 2015-09-03
Edition Number: 3
Number of Pages: 464 Pages
Language: English
Publication Name: Marketing Metrics : the Manager's Guide to Measuring Marketing Performance
Publisher: Pearson Education
Item Height: 1.3 in
Publication Year: 2015
Subject: Marketing / General, Software Development & Engineering / General, Statistics, Marketing / Research
Item Weight: 32.7 Oz
Type: Textbook
Subject Area: Computers, Business & Economics
Author: Paul Farris, Neil Bendle, David Reibstein, Phillip Pfeifer
Item Length: 9.4 in
Item Width: 7.3 in
Format: Hardcover
