Description: Marketing Mix Decisions: New Perspectives and Practices (Marketing K - VERY GOOD Product Id:0877573301 Condition:USED_VERY_GOOD Notes:Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc...
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Book Title: Marketing Mix Decisions : New Perspectives and Practices
Author: Roger A. Kerin, Rob O'regan
Format: Hardcover
Language: English
Topic: Marketing / General
Publisher: American Marketing Association
Publication Year: 2008
Genre: Business & Economics
