Marketing Performance: How Marketers Drive Profitable Growth by Thomas Bauer (En

Description: Marketing Performance by Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Drive marketing ROI with an investors mindset and a proven toolkit Top marketers today dont shy away from financial accountability. Publisher Description Drive marketing ROI with an investors mindset and a proven toolkit Top marketers today dont shy away from financial accountability. In fact, they actively seek to account for the return on their companies investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investors mindset, and it deals with the most pressing marketing performance questions. This isnt a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocationReduce marketing costs without sacrificing effectivenessStrengthen the role of marketing with quantified ROIBuild capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business. Author Biography THOMAS BAUER joined McKinsey in 2001 and is based in Munich. As a Senior Expert in McKinseys marketing strategy group he serves clients across industries and geographies on topics such as marketing spend effectiveness and brand management. Thomas co-leads the Marketing Navigator, a McKinsey technology solution for marketing performance optimization. TJARK FREUNDT is a Partner in McKinseys Hamburg office. He joined McKinsey in 2001 and is co-leader of the EMEA Marketing and Sales Practice. Tjark leads McKinseys global service line for brand management and marketing effectiveness. His main areas of activity are logistics, energy, and chemicals. He is the author of many articles and books such as Power Brands. JONATHAN GORDON is a Partner in New York. He joined McKinsey in 1995 and is the leader of the global marketing strategy service line. He helps consumer companies construct marketing strategies and build capabilities that drive top-line growth, spanning financial services, packaged goods, and automotive. JESKO PERREY is a Senior Partner at McKinsey and based in Dusseldorf. He joined McKinsey in 1999 and is global leader of the Marketing and Sales Practice. He serves clients across multiple industries and a broad range of topics such as commercial transformation, marketing ROI, branding, customer experience, digital marketing, and advanced analytics. He is the author of Power Brands and Retail Marketing and Branding. DENNIS SPILLECKE is a Senior Partner at McKinsey and based in Cologne. He joined McKinsey in 2001 and is leading the German Marketing and Sales Practice. He serves clients across multiple industries and a broad range of topics such as advanced analytics, commercial transformation, marketing ROI, branding, and digital marketing. He is the author of Power Brands and Retail Marketing and Branding. Details ISBN 1119278333 ISBN-13 9781119278337 Title Marketing Performance Author Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke Format Hardcover Year 2016 Pages 208 Publisher John Wiley & Sons Inc GE_Item_ID:98866203; About Us Grand Eagle Retail is the ideal place for all your shopping needs! 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