Medal Jean Mouron, also known as Cassandre, Monogram Poster Artist GUASTALLA

Description: 130- shot 83Bronze medal from the Paris Mint (cornucopia hallmark from 1880).Struck in 1973.Beautiful copy.Engraver / Artist / Sculptor : Hélène GUASTALLA (1903-1983).Dimensions : 68 mm .Weight : 155 g.Metal : bronze .Mark on the edge : cornucopia + bronze + 1973.Fast and careful shipping.The stand is not for sale.The support is not for saleCassandre, pseudonym of Adolphe Jean Marie Mouron, born January 24, 1901 in Kharkov (Ukraine) and died June 17, 1968 in Paris, is a French graphic designer, poster artist, theater designer, lithographer, painter and typographer1.He is best known for his advertising posters for railways, such as the Étoile du Nord, the Dubonnet drink, the Normandie ocean liner, and for the typographic characters he created in the 1930s such as the Bifur and the Peignot, and, brought out of retirement by Pierre Bergé, for having designed the logo for the Yves Saint Laurent brand in 1961. Born in Ukraine to French parents2,3, after a childhood shared between Russia and France where he finally settled in 1915, Adolphe Jean Marie Mouron made a brief stint at the Beaux-Arts in Paris in 1918. He studied painting there and in particular impressionism, before joining Lucien Simon at the Académie Julian4.He became interested in the Bauhaus very early on, whose influence is reflected in his compositions. In 1922, having to support himself financially, he was hired by the independent creative studio Hachard, where he carried out his first advertising work (Sacac margarine, Garres pasta), which he signed with the pseudonym "Cassandre" in 1922 (sometimes associated with “Pimpernel” until 1928).He initially only saw this activity as a source of income allowing him to survive while waiting to be able to make a living from his painting. Very lucid, he said in particular: “Painting is a goal in itself. The poster is only a means of communication between the merchant and the public. » It is the desire to produce a clear and easily understandable message that will lead him to apply designs borrowed from architecture and geometry to his visuals. Advertising graphics, of which he would become one of the mastersHe is best known for his advertising posters for railways, such as the Étoile du Nord, the Dubonnet drink, the Normandie ocean liner, and for the typographic characters he created in the 1930s such as the Bifur and the Peignot, and, brought out of retirement by Pierre Bergé, for having designed the logo for the Yves Saint Laurent brand in 1961. Born in Ukraine to French parents2,3, after a childhood shared between Russia and France where he finally settled in 1915, Adolphe Jean Marie Mouron made a brief stint at the Beaux-Arts in Paris in 1918. He studied painting there and in particular impressionism, before joining Lucien Simon at the Académie Julian4. He initially only saw this activity as a source of income allowing him to survive while waiting to be able to make a living from his pain

Price: 154.23 USD

Location: Strasbourg

End Time: 2025-01-08T11:51:25.000Z

Shipping Cost: 10.98 USD