Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Media And Digital ManagementISBN13:9783319713458ISBN10:3319713450Author:Noam, Eli M. (Author)Description:Being A Successful Manager Or Entrepreneur In The Media And Digital Sector Requires Creativity, Innovation, And Performance It Also Requires An Understanding Of The Principles And Tools Of Management Aimed At The College Market, This Book Is A Short, Foundational Volume On Media Management It Summarizes The Major Dimensions Of A Business School Curriculum And Applies Them To The Entire Media, Media-Tech, And Digital Sector Its Chapters Cover--In A Jargonless, Non-Technical Way--The Major Functions Of Management First, Creating A Media Product: The Financing Of Projects, And The Management Of Technology, Hr, Production Operations, Intellectual Assets, And Government Relations Second, Harvesting The Product Created: Market Research, Marketing, Pricing, And Distribution And Third, The Control Loop: Media Accounting And Strategy Planning In The Process, This Book Becomes An Indispensable Resource For Those Aiming For A Career In The Media And Digital Field, Both In Startups And Established Organizations This Book Is Designed To Help Those Aiming To Join The Media And Digital Sector To Become Creative Managers And Managerial Creatives It Aims To Make Them More Knowledgeable, Less Blinded By Hype, More Effective, And More Responsible Binding:Hardcover, HardcoverPublisher:PALGRAVE MACMILLAN LTDPublication Date:2018-07-24Weight:2.37 lbsDimensions:1.06'' H x 10'' L x 7'' WNumber of Pages:479Language:English
Price: 103.89 USD
Location: USA
End Time: 2024-11-19T12:22:46.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Media and Digital Management
Item Length: 10in
Item Width: 7in
Author: Eli M. Noam
Format: Hardcover
Language: English
Topic: Marketing / General, Management Information Systems, Personal Success, Media Studies, General, Strategic Planning, Web / Content Management Systems
Publisher: Springer International Publishing A&G
Publication Year: 2019
Genre: Technology & Engineering, Computers, Business & Economics, Social Science
Item Weight: 40.5 Oz
Number of Pages: Xviii, 479 Pages
