Description: Media Consumption in Malaysia by Tony Wilson Estimated delivery 3-12 business days Format Paperback Condition Brand New Description How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian society, this book addresses these questions from a practices perspective increasingly adopted by scholars in marketing and media studies.The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger and Henry Jenkins, with a practices perspective on media and mall consuming shown as developing from forty years of theorizing about audience activity. An empirical study of Malaysian blogging and branding on YouTube exemplifies this approach. Part II considers Malaysians absorbed in social media sites, as everyday visitors and the subjects of consumer research. The book then returns to the material world, exploring the horizons of understanding from which Malaysians enter their mediated malls, and concludes by positioning media practices theory within a spectrum of philosophical ideas.Recognizing the current (re)turn in Consumer and Media Studies to employing hermeneutics as an account of our embodied human understanding, this book presents its major philosophical proponents, showing how close attention to their writing can now inform and shape research on ubiquitous screen users. As such, it will be of particular interest to students and scholars of Media Studies, Asian Studies and Marketing Studies. Author Biography Tony Wilson has taught audience and consumer research at postgraduate and undergraduate levels in Malaysian private and public universities, and is currently affiliated to the Research Office, Sunway University, Jeffrey Cheah Educational Foundation, Malaysia. He holds a PhD from Glasgow University, UK and this book is his sixth monograph on hermeneutics, practices and Malaysian media users. Details ISBN 1138492299 ISBN-13 9781138492295 Title Media Consumption in Malaysia Author Tony Wilson Format Paperback Year 2018 Pages 218 Publisher Taylor & Francis Ltd GE_Item_ID:158308302; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
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ISBN-13: 9781138492295
Book Title: Media Consumption in Malaysia
Number of Pages: 194 Pages
Publication Name: Media Consumption in Malaysia : a Hermeneutics of Human Behaviour
Language: English
Publisher: Routledge
Publication Year: 2018
Subject: Ethnic Studies / General, Marketing / General, Consumer Behavior, Media Studies, Web / Social Media, Sociology / General, Regional Studies, General
Type: Textbook
Item Weight: 12 Oz
Author: Tony Wilson
Subject Area: Computers, Social Science, Business & Economics
Item Length: 9.2 in
Series: Routledge Contemporary Southeast Asia Ser.
Item Width: 6.1 in
Format: Trade Paperback
